Electronic Cigarettes Are Here To Stay
A recent product-specific survey conducted of 1000 people stated that 76% of e-cigarette smokers had quit once they received their product. This bodes will for advertisers as we continue to see more and more offers appear online. While the FDA has released preliminary reports that this product could be harmful, it appears that smokers or smokers trying to quit are seeing that the benefits may outweigh the risks.
Dr. Kevin Sherrin, president of the American Association of Public Health Physicians – who is not compensated by e-cigarette makers – says conventional cigarettes are “much more hazardous” than e-cigarettes. To get more smokers to use them instead of cigarettes, he proposes that e-cigarettes be immediately regulated as tobacco products. The use of e-cigarettes, he argues, could help save 400,000 Americans who die each year from tobacco-related illness, as well as 48,000 people who die from secondhand smoke, and 700 people who die in fires caused by smoking.
The FDA’s DeLAncey says while levels of carcinogens may be far lower than from regular cigarettes, the long-term effect of using e-cigarettes is not known.
While it remains to be seen what the exact impact of the product or news surrounding the product, it appears E-cigarettes are here to stay.